Sonia Prasad is a Fashion Stylist who prides herself on being a love child of the East and the West. She grew up amidst the vibrant streets of India, but always took a part of her inspirations from the blossoming fashion trends across the global. She began her journey as an Advertising professional and brought the love of pictorial storytelling and branding into the next phase of her career – Fashion styling.
She proceeded with some creatively fulfilling Freelance projects for many lifestyle brands that enabled her to land a Senior Fashion Styling role at Reliance’s e-commerce venture – Ajio.com, one of India’s largest fashion retail chains. Here she led the Women’s wear department and was responsible for styling & creating visual guidelines for the website (e-commerce catalog/editorials), conceptualizing and executing marketing campaigns and editorials for a period of 4 years.
Her style is an amalgamation of her roots and the diverse art and cultural influences that she has witnessed while trotting across the globe. She ensures that her craft is effortless, chic and most importantly tells the story of the hour in an authentic manner. Her creativity, her keen interest to understand every project’s needs thoroughly combined with her work ethics ensures that her client objectives are always met satisfactorily.